Adrian Nash

Head of Strategy

SAP Customer Experience

Adrian is Head of Strategy for SAP Customer Experience. In his prior role as Head of Product Strategy for SAP Customer Data Cloud (formerly Gigya), he worked closely with the engineering and product teams to bring the SAP Customer Data Platform to market. Before that, he led the strategy of Gigya’s market-leading identity and consent management solutions. He has also worked in professional services teams for companies such as IBM, Tealeaf and Alterian. Adrian began his career as a web application developer and worked in development companies for nine years before making the move to professional services.

ADRIAN'S SESSIONS

Thursday, July 29

US/Eastern from 3 :15 PM to 3 :40 PM ( 25 mins )

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[Main Stage] The Next Commerce Frontier: Customer Life Time Value. Going Beyond Conversion Rate Optimization

Join our SAP’s Customer Experience executives as they reflect on what the shift to online buying has meant for brands and how the digital commerce recovery is shaping up. They will share data-driven insights from our customers and the key factors that are enabling brands to go beyond just conversions to building long term customer value. In this session, we’ll delve into key trends emerging in e-commerce from 2020.

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Adrian Nash

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