Aaron Pickrell

Senior Director of eCommerce Technologies
Soccer.com

Aaron has over 19 years of experience building web applications and managing development teams across a variety industry verticals. He spent the first half of his career as an open source, full-stack developer and evolved into leadership positions aligning business visions with IT roadmaps. He has been working in eCommerce technology leadership roles for the last 10 years and has overseen the operations of several national and internationally known brands such as Performance Bicycle, Exclusively Weddings and Soccer.com. He is currently the Senior Director of eCommerce Technologies at Soccer.com.

Websites
Soccer.com   

Session

Case Study: Soccer.com Scores Big with Experiential Commerce

The game of experience-driven online commerce is just beginning. Learn how Soccer.com drives compelling, engaging experiences by understanding their audience, building compelling content and using customer feedback to drive excellence.

Tuesday, November 13, 2018

16:30 to 16:45

Leadership, Teams & Transformation

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