Workshop: The Right Way to Select Digital Experience Technology

Monday, November 12, 2018
14:00 to 16:00 Baltic / Bering

Overview

This fast-paced workshop will give you the inside scoop on how to match your unique needs to the right DX marketplaces and vendors, ranging from WCM to DAM to CRM, CDPs, Marketing Automation and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and how to replace traditional, waterfall methods with a more modern approach to technology selection. Each participant will receive a copy of Tony Byrne’s book, “The Right Way to Select Technology”.

Platforms, Stacks & Operational Success

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