Workshop: B2B Personalization – Laying the Digital & Cultural Foundations

Monday, November 12, 2018
8:30 to 10:30 Adriatic / Aegean


Personalization is an essential element to delivering AI and machine learning, which could completely transform customers’ digital experience. B2B personalization is different than B2C, but customer’s expectations of their experience are the same, they still expect to be delighted! Most companies are still struggling with identifying types customer groups, customer journeys, optimizing customer experiences and creating enough content to support it all. This workshop will help you identify areas which are most impactful to personalize, what this looks like for your customer and where to begin.

Analytics, Personalization & Optimization


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