Workshop: Aspiration vs Reality – The Promise and Practice of AI for Personalization

Monday, November 12, 2018
8:30 to 10:30 Caribbean/Caspian


Artificial Intelligence (AI) has the potential to completely revolutionize the ecommerce experience. However, most organizations are still struggling with harmonizing data standards, streamlining information flows and optimizing upstream processes to improve the customer experience with the tools they have today. AI can enable customer service and sales reps to be significantly more productive and improve the self-service experience; but areas of product on boarding, content optimization, marketing automation and process orchestration have to be improved in order to support this vision. This workshop will demystify AI and show how companies can re-think processes for the product and content lifecycle from initial onboarding to end user experience. Outline how to build the infrastructure to machine-intelligence-enable content to create product associations and personalized experiences not possible without AI.

Artificial Intelligence & Data Layers


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