Keynote: The Rise of the Assistance Economy

Tuesday, November 13, 2018
8:45 to 9:15 Keynote Room


Customers are connected, mobile and in control of their journeys and experiences. Yet, companies are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away exactly how to better serve them in every moment throughout their journey. Furthermore, in an era of machine learning, companies can finally shift from trying to keep up with customer intent and instead, predict it. Get insights from new research with Google on how mobile and digital customers are evolving beyond the traditional customers. Discover the new customer journey and how to close the “experience gap” that exists between companies today and new customer expectations.

Leadership, Teams & Transformation


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