Wednesday, November 14, 2018
11:00 to 12:00 Pacific 2&3
The conventional thinking is that innovative work in enterprises should to be siloed to thrive, yet successful digital transformations need to be company-wide. How can digital practices in one part of the company catalyze change across the organization? This case study looks at how innovative practices in the Canadian Broadcasting Corporation’s Digital Products team have helped drive the organization’s shift to being a digital public media company. You’ll learn how introducing a different type of customer focus and emphasizing a positive cultural change created possibilities for change across the CBC. The CBC is Canada’s most popular digital media brand. An average of 16+ million Canadians per month visited CBC digital properties in 2017, more than any other Canadian media brand.
Leadership, Teams & Transformation
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