Home Cook or Iron Chef: Recipes for Building Your Marketing Tech Stack

Wednesday, November 14, 2018
13:00 to 14:00 Pacific 1

Overview

When evaluating the technologies required to produce great digital experiences, organizations have to decide if they want to buy a suite of tools in a box (a la the home chef) or build a tech stack that’s comprised of the best quality ingredients, like an iron chef. The meal-in-a-box might seem simpler, but the iron chef is going to deliver a much better customer experience. Sometimes the choice is dictated by the ingredients on hand or by the maturity of the team, as even the best iron chef has line cooks and specialists making sure the customer experience is top notch. Learn how Tableau approached this dilemma in a super fast moving environment in order to operationalize customer experiences.

Platforms, Stacks & Operational Success

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