Getting Past the Hype about Customer Data Platforms

Tuesday, November 13, 2018
15:15 to 16:15 Baltic / Bering


Customer Data Platforms offer hope to customer experience managers struggling with disconnected data. But many are still unsure what CDPs are, what they can do and, just as important, what they won’t do. With the latest research on CDP industry growth and trends and case studies, you’ll leave this session with a clear understanding of CDP strengths and weaknesses, situations where CDP is the right solution, how CDP relates to the rest of your marketing stack, requirements for successful CDP deployments, ways to find the best CDP for your business and the truth behind common CDPs myths.

Platforms, Stacks & Operational Success


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