Enhance Customer Experience Through an Agile Approach to Marketing Technology

Wednesday, November 14, 2018
11:00 to 12:00 Baltic / Bering

Overview

As marketing professionals purchase more and more marketing technology to solve their many pain points, a disjointed customer experience could arise due to the siloed nature of these tools. An improved customer experience could be brought about by using the Agile approach in implementing marketing technology. Maximize your investments and ensure a consistent experience in your customers’ journey with cross-team collaboration and product management, as well as a tech stack audit. Learn how The New York Times is bridging the divide between the marketing and technology organizations.

Leadership, Teams & Transformation

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