Wednesday, November 14, 2018
11:00 to 12:00 Baltic / Bering
As marketing professionals purchase more and more marketing technology to solve their many pain points, a disjointed customer experience could arise due to the siloed nature of these tools. An improved customer experience could be brought about by using the Agile approach in implementing marketing technology. Maximize your investments and ensure a consistent experience in your customers’ journey with cross-team collaboration and product management, as well as a tech stack audit. Learn how The New York Times is bridging the divide between the marketing and technology organizations.
Leadership, Teams & Transformation
Pamela Della MottaDirector of Product, Marketing Technology The New York Times
Kristian KristensenVP of Engineering The New York Times
Engage today's top digital customer experience executives.Learn More