Keynote: Developing a Customer-Obsessed Culture: How Insights Transformed Salesforce

Tuesday, November 13, 2018
16:45 to 17:15 Keynote Room


Insights-driven businesses will take $1.2 Trillion in revenue a year by 2020. Why should you care? Because these insight driven businesses are coming after your customers and your top line. The secret to success is putting the power of customer insights to work. Jacob Ayoub will highlight the 7 decisions Salesforce made to transform into a customer obsessed culture. A culture that puts customers at the center of all strategic initiatives – from the next breakthrough innovation to the corporate narrative shared on the Dreamforce stage. A culture that acts on 98% of research studies.

VoC & Customer-Driven Design


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