CXO Perspective: Inside the AMA’s Prescription for 3x Growth

Wednesday, November 14, 2018
14:30 to 15:00 Keynote Room


Get the CXO’s inside perspective on the American Medical Association’s (AMA) digital reboot. Todd Unger has been driving digital transformations for 20 years. Now, as the AMA’s Chief Experience Officer he’s undertaking a fundamental rethink of the AMA’s customer experience and digital transformation strategy.

In this keynote presentation Todd will provide an inside look at the AMA’s digital makeover, starting with a pivotal data-driven paradigm shift that unleashed an array of customer experience insights, a new plan to “market the experience” to current and prospective members and an impressive 3x growth trajectory.

Leadership, Teams & Transformation


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