Customer Data Platforms: A Critical Assessment

Tuesday, November 13, 2018
14:00 to 15:00 Pacific 1

Overview

(CDPs) are all the rage, and for good reason: building homegrown customer data aggregation layers can prove hard and inflexible. CDPs can give marketers a much more adaptable environment to unify customer and prospect records, supporting more effective omnichannel engagement. Yet the platforms themselves are not simple, and you have nearly two dozen different options to choose among. Which one is right for your specific needs? Join a fast-paced, critical assessment of this technology and the major players. Find out whether CDP technology makes sense for you, and if so, how much you should expect to spend, where the pitfalls lie and how to select the platform that fits best for your needs.

Platforms, Stacks & Operational Success

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