Case Study of an Association Digital Transformation

Tuesday, November 13, 2018
14:00 to 15:00 Pacific 2&3

Overview

The American Nurses Association (ANA) is more than 100 years old. How do you move an old school association into the digital age? This case study will highlight the business side of ANA’s nearly two-year process of consolidating 5 different web sites, unifying 4 e-commerce platforms, building 3 navigation options, merging 2 backend databases and creating 1 shopping cart experience. Learn how ANA used different types of partnerships within the organization to move the initiative forward; and how front-end web changes led to changes in the way ANA does business on the back end.

Leadership, Teams & Transformation

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