Case Study: Be Everywhere You Need To Be, and Nowhere You Don’t

Wednesday, November 14, 2018
9:15 to 9:30 Keynote Room

Overview

Join us to hear how a leading 40+ year bicycle company designing and manufacturing bicycles of all types, from recreational mountain bikes to professional triathlon bikes, went through a digital transformation to improve customer experience and brand equity.  You will hear about the strategies and move they went through from exclusively selling their bikes through retail stores globally, to, like many other manufacturers, selling via online, digital and mobile. Get insights into how they underwent a digital re-platform in order to better engage with their customers, offering their customers more options in how they want to engage and buy from them. Don’t miss this session to hear about their journey and successes.

Platforms, Stacks & Operational Success

Speakers

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