A/b Testing Beyond CRO

Wednesday, November 14, 2018
11:00 to 12:00 Adriatic / Aegean


A/b testing doesn’t have to be limited to current state optimizations of your eCommerce platform. As your program matures, earning a seat at the decision makers table for large scale IT and Marketing decisions is a very achievable goal. How you position your tests to be customer focused while answering key business and product goals can lead to big things for your program. In this session you will get to hear how Dell has leveraged its testing program into a critical part of the product development process over the last 12 years.

Analytics, Personalization & Optimization


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