Discovering Consumer Journeys in the New Digital World

As Covid-19 hit, this billion-dollar CPG business experienced a hit themselves, to their pets business. Consumers relinquished beloved pets, retailers shuttered, and Direct to Consumer became the business; sole sales channel, disrupting relationships with consumers, distributors and suppliers.

In this presentation and live Q&A, we explore their fast adaptation, how they leveraged their digital ventures to build new journeys, and the keys behind their successful business continuity.