[Breakout] Best Practices: How to Perfect Every Step in Your Digital Experience without Waiting for It to Fail First

Agile methodology says you’re supposed to fail fast, but wouldn’t it be more efficient not to fail in the first place? In this fast-paced session we’ll share the best practices companies are using to validate their experiences before they go live, at every stage in the customer journey. We’ll include real-world examples, common pitfalls to watch out for, and tips and tricks you can apply immediately to your own work.