[Opening Keynote] The Science of Getting Testing Right

Time and again, real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? Join Hazjier Pourkhalkhali, our Chief of Staff & VP of Value, as he explains the impact of experimentation on creating business value backed by scientific research – from leading business schools: Harvard, Stanford, and Duke – and insights from 100,000 experiments.

In this session, you will learn:

• How experimentation can help enable teams to pursue innovative ideas and prevent the HiPPO (Highest Paid Person's Opinion) effect
• How the rate of experimentation impacts digital revenue
• How and why companies succeed with testing
• The 5 pillars of experimentation: Scale, Scope, Quality, Execution, and Risk Mitigation