[Main Stage] The Next Commerce Frontier: Customer Life Time Value. Going Beyond Conversion Rate Optimization

Join our SAP’s Customer Experience executives as they reflect on what the shift to online buying has meant for brands and how the digital commerce recovery is shaping up. They will share data-driven insights from our customers and the key factors that are enabling brands to go beyond just conversions to building long term customer value. In this session, we’ll delve into key trends emerging in e-commerce from 2020.

You’ll learn:

• How the global pandemic increased overall order volume year-over-year across industries. And the impact of the re-opening on some sections
• How brands are building customer engagement that goes beyond conversion to building long term customer value
• Key elements to consider when planning your digital transformation initiatives, and key capabilities needed to build long term customer value
• Customer stories highlighting commerce-driven experiences