[Breakout] Optimizing the Search Journey for Insights and ROI

Customers usually find and access company websites by using highly effective web searches. And their expectations of intelligent search do not stop at this point. So, instead of adding search as an option or afterthought to their website, companies today are realizing the benefits of optimizing the search journey for customers and potential customers.

When people can find answers on your website, they don’t need to call in to a call center or go to a competitor’s website. And the analytics gathered from search queries provide early insights, before surveys or focus groups, about their expectations for your products and services. Intelligent search has become not just an integrated part of the website but an integrated part of the organization’s continuous improvement process.

Companies are now learning how to maximize the search journey, using AI to improve their content, and support all four stages of search.

In this session you will learn:

• How to maximize all four stages of enterprise search to optimize the search journey, decrease call center requirements, and increase ROI.
• How to fix your content automatically with AI, to generate better titles and metadata, and improve the search journey.
• How to use search insights as part of the organization’s continuous improvement process.