Removing Obstacles On and Off the Mat: Crafting Your New CX Strategy

Water Tower A


Central to continued growth and sales in today’s omnichannel universe is the need to have a customer centric strategy. Yet, changing how backend systems and front-end experiences coordinate to achieve that objective can be a daunting task.

Based upon Lisa’s experience of leading digital transformations for Fortune 500 companies, this session will share an approach, inspired by yoga principles and use cases, for creating harmony in the often chaotic and stress-inducing process of building customer engagement opportunities across channels, platforms and devices.

In this session you will discover:

  • An easy-to-remember model for creating a CX strategy
  • Tactics you can apply for creating the experience
  • Principles (applicable both on and off the yoga mat!) to help you manage the complex CX journey ahead of you

Transformation & Leadership


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