Kate Stewart

Product Manager
CBC Digital Products

Kate Stewart is a product manager at the CBC, Canada’s national public broadcaster. She’s the leader of a cross-functional agile team dedicated to expanding CBC’s digital reach and increasing engagement across a number of platforms including Google AMP, Google News, Apple News and CBC’s email newsletters.

With a background in UX design and information architecture, Kate is an advocate for data-driven decision-making and the build-measure-learn cycle. At CBC, she was the primary architect of the responsive web design of CBC.ca, and led design efforts on CBC News’ first iOS and Android mobile apps.

Having worked both for small agencies and in large client-side organizations, Kate has seen both sides of the technology procurement process, writing and responding to a number of RFPs.

This year, Kate’s team undertook a large-scale migration project, moving CBC’s 50+ newsletters from one email service provider to another and bringing core functionality in-house. This project kicked off after a procurement process that was necessarily guided by CBC’s strict public tendering process, but which shifted dramatically away from a traditional RFP. In the spirit of Agile, proponents were guided through a set of personas and user stories, and finalist vendors spent full days and then weeks with the CBC team in hands-on proof-of-concept activities.

Prior to CBC, Kate worked as a digital strategist as an independent consultant and in agencies for clients in higher education and public services. She holds a B.A. from McGill University and a journalism degree from Ryerson University. She began her career as a reporter for the Montreal Gazette, and worked as a producer at Sympatico, Bell Canada’s internet service.

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CBC Digital Products   

Session

Customer Case Study Panel: How to Select DX Technology Using an Agile Approach

Join a panel of three enterprise digital leaders on selecting DX technology using an agile approach. Learn what an agile approach means to this process and how it compares to traditional RFP processes. Get clear insight on how to apply a more collaborative, stakeholder centric approach for select of mission critical martech platforms, such as CMS. Come away with learnings about how to achieve buy in from executives and procurement teams, and cooperation from vendors who are new to the agile selection approach.

Wednesday, November 06, 2019

11:45 AM - 12:30 PM

Digital Operations & Platforms

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