Nov 13 - 15, 2017
Chicago, IL
Nov 13 - 15, 2017
Chicago, IL
Already Registered? Register Today

Workshop: Understanding the DX Ecosystem & Developing a Technology Blueprint

Workshop: Understanding the DX Ecosystem & Developing a Technology Blueprint

Monday, November 13, 2017
8:30 to 10:30
Pacific 1

Overview
With thousands of vendors in the marketplace, organizations are overwhelmed with choices around building their marketing technology stack. By evaluating tool choices according to a customer experience maturity model and aligning the results of that evaluation with the customer journey, organizations can make more intelligent choices around process gaps and acquire appropriate technologies to fill those gaps by relying on thoughtful analysis and fitness to purpose rather than being hijacked by slick vendor demonstrations. Using hands-on exercises, Seth Earley and Steve Walker will guide participants through the steps to understanding customer lifecycles and aligning stages with classes of technology in order to improve engagement. Attendees will leave with an approach for developing their own marketing technology blueprint.

DX Project Success Intermediate

Want to Sponsor DX Summit 2017?