Nov 13 - 15, 2017
Chicago, IL
Nov 13 - 15, 2017
Chicago, IL
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Digital Body Language – Understand Customer Intent on Your Website

Tuesday, November 14, 2017
13:15 to 14:15
Baltic / Bering

Overview
A good conversion rate doesn’t always equate to a good customer experience and vice versa. Understanding the experiences of people on your site may seem like one of the hardest things to do, but innovative businesses who measure their customers’ online experiences are set apart from their competitors. Clicktale's Customer Intent Model identifies psychological signals that are revealed through prospects’ interactions, which can then be used to personalize the customers' experience. This session reveals how to interpret digital body language to understand how the experiences of users on your site impacts conversion, how to interpret their feelings and why you should begin thinking about conversions in a new way.

Analytics, Insight & Action Intermediate

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