Nov 13 - 15, 2017
Chicago, IL
Nov 13 - 15, 2017
Chicago, IL
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Workshop: Customer Journey Mapping

Monday, November 13, 2017
14:00 to 16:00
Baltic / Bering

Overview

Whether you’re just getting started or looking for a methodology refresh, this workshop will give you the language and tools to map your customer journey. Learn the core elements of effective journey maps within the context of real examples, how journey mapping is an essential methodology for understanding how digital touchpoints fit into customers’ larger goals and practice journey mapping during a hands-on exercise. Attendees will receive Kerry Bodine & Co.’s PowerPoint journey mapping template.

Analytics, Insight & Action Intermediate

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