Nov 13 - 15, 2017
Chicago, IL
Nov 13 - 15, 2017
Chicago, IL
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Agenda

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How tracks and themes work

Analytics, Insight & Action

Topics include: predictive analytics, personalization, machine learning and optimization/testing tactics

Commerce + Experience

Topics include: virtual, augmented and immersive retail experiences, modelling lifetime customer value and next-gen commerce experiences

DX Project Success

Topics include: operating models and roadmaps, source planning, project management, the DX technology landscape

Leadership, Vision & Culture

Topics include: true customer-centricity, organizational readiness, digital transformation, the future of digital customer experience

Beginner

For those new to digital customer experience concepts or hoping to learn much more.

Intermediate

For attendees hoping to build on existing digital experience structures and strategies.

Advanced

For the experienced attendee seeking detailed, complex content.

7:30 to 8:30

Breakfast and Check-In

7:30 to 8:30

8:30 to 10:30

Workshops

Stay tuned for more information on DX Summit Monday workshops featuring engaging sessions and digital road map creation.

Speakers

8:30 to 10:30

TBD

Workshop: Understanding the DX Ecosystem & Developing a Technology Blueprint

With thousands of vendors in the marketplace, organizations are overwhelmed with choices around building their marketing technology stack. By evaluating tool choices according to a customer experience maturity model and aligning the results of that evaluation with the customer journey, organizations can make more intelligent choices around process gaps and acquire appropriate technologies to fill those gaps by relying on thoughtful analysis and fitness to purpose rather than being hijacked by slick vendor demonstrations. Using hands-on exercises, Seth Earley and Steve Walker will guide participants through the steps to understanding customer lifecycles and aligning stages with classes of technology in order to improve engagement. Attendees will leave with an approach for developing their own marketing technology blueprint.

Speakers
Seth Earley of Earley Information Science, Steve Walker of Experis: Global Content Solutions

8:30 to 10:30

TBD

DX Project Success Advanced

Workshop: Shaping Commerce Experiences for Revenue Outcomes Using Analytical Frameworks

Ecommerce is no longer an outlier but a recognized sales channel that requires more than simply putting more money into the ecommerce budget. In this interactive workshop, learn how to use data from your online store and shopping cart, social media, voice of customer surveys and customer care interactions to improve customer acquisition and retention. Take action on personalization strategy and tactics, targeted content based on behavioral segmentation and user experience journeys that improve cart completion. You'll also learn to create metrics that provide you, your teams and management with the insight needed to take actions for improvement.

Speakers
Phil Kemelor of MaassMedia, LLC

8:30 to 10:30

Caribbean / Caspian

Commerce + Experience Advanced

10:30 to 11:00

Morning Break

10:30 to 11:00

11:00 to 13:00

Workshops

Stay tuned for more information on DX Summit Monday workshops featuring engaging sessions and digital road map creation.

Speakers

11:00 to 13:00

TBD

Workshop: How to Drive Customer Engagement with the Data-Driven Measurement that Matters Most

The stakes are high. Your device-hopping customers will go elsewhere if their digital experience with you doesn’t meet their expectations. To remain competitive, your measurement approach must provide insights about customer engagement connected to business results. That takes both looking at multiple measurement types and asking the right questions. In this workshop, learn a model and how-to’s for connecting customer engagement to the digital metrics that matter. Walk away with next actions you can take to improve what you’re doing now, along with a high-level roadmap.

Speakers
Cinny Little of Forrester

11:00 to 13:00

Baltic/Bering

Analytics, Insight & Action Intermediate

Workshop: Choreographing Creativity: Deliver Great CX through Digital Standards

Digital standards, whether they support web, social, chatbots, mobile applications, or other aspects of your digital presence, can often be seen as deterrents for innovation and creativity. But the opposite is true! Without standards, your organization will create uneven content and chaotic applications, resulting in poor customer experiences. In this workshop, learn to create digital standards and manage them throughout the standards lifecycle with hands-on exercises, checklists and use case discussion. Understand who should develop standards, how they're built, why they're important to manage through their full lifecycle and what best practices create enablement rather than enforcement.

Speakers
Kristina Podnar of Independent

11:00 to 13:00

Pacific 1/2

DX Project Success Beginner

13:00 to 14:00

Networking Lunch

13:00 to 14:00

14:00 to 16:00

Workshops

Stay tuned for more information on DX Summit Monday workshops featuring engaging sessions and digital road map creation.

Speakers

14:00 to 16:00

TBD

Workshop: The Right Way to Select Digital Experience Technology

This fast-paced workshop will give you the inside scoop on how to match your unique needs to the right DX marketplaces and vendors, ranging from WCM to DAM to CRM to Marketing Automation and more. Learn how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and how to replace traditional, waterfall methods with a more modern approach to technology selection.

Speakers
Tony Byrne of Real Story Group

14:00 to 16:00

Pacific 1&2

DX Project Success Beginner

16:00 to 18:00

Welcome Reception

16:00 to 18:00
How tracks and themes work

Analytics, Insight & Action

Topics include: predictive analytics, personalization, machine learning and optimization/testing tactics

Commerce + Experience

Topics include: virtual, augmented and immersive retail experiences, modelling lifetime customer value and next-gen commerce experiences

DX Project Success

Topics include: operating models and roadmaps, source planning, project management, the DX technology landscape

Leadership, Vision & Culture

Topics include: true customer-centricity, organizational readiness, digital transformation, the future of digital customer experience

Beginner

For those new to digital customer experience concepts or hoping to learn much more.

Intermediate

For attendees hoping to build on existing digital experience structures and strategies.

Advanced

For the experienced attendee seeking detailed, complex content.

7:30 to 8:30

Breakfast and Check-In

7:30 to 8:30

8:30 to 10:00

Welcome & Morning Address

Welcome to DX Summit 2017! Learn how we got here as a conference, as a company and as a community.

Speakers
Brice Dunwoodie of Simpler Media / CMSWire

12:00 to 12:30

Atlantic Ballroom E

Leadership, Vision & Culture Intermediate

Keynote

Speakers

8:45 to 9:15

General Session

Speakers

9:15 to 10:00

TBD

10:00 to 10:30

Morning Break

10:00 to 10:30

10:30 to 12:15

Break-Out Sessions

Stay tuned for more information on DX Summit break-out sessions featuring case studies, mini-workshops, new technology and much more.

Speakers

10:30 to 12:15

TBD

12:30 to 14:00

Networking Lunch

12:30 to 14:00

14:00 to 16:45

Break-Out Sessions

Stay tuned for more information on DX Summit break-out sessions featuring case studies, mini-workshops, new technology and much more.

Speakers

14:00 to 16:45

TBD

17:00 to 19:00

Evening Reception

Speakers

17:00 to 19:00

How tracks and themes work

Analytics, Insight & Action

Topics include: predictive analytics, personalization, machine learning and optimization/testing tactics

Commerce + Experience

Topics include: virtual, augmented and immersive retail experiences, modelling lifetime customer value and next-gen commerce experiences

DX Project Success

Topics include: operating models and roadmaps, source planning, project management, the DX technology landscape

Leadership, Vision & Culture

Topics include: true customer-centricity, organizational readiness, digital transformation, the future of digital customer experience

Beginner

For those new to digital customer experience concepts or hoping to learn much more.

Intermediate

For attendees hoping to build on existing digital experience structures and strategies.

Advanced

For the experienced attendee seeking detailed, complex content.

7:30 to 8:30

Breakfast and Check-In

7:30 to 8:30

8:30 to 10:00

Welcome & Morning Address

Welcome to DX Summit 2017! Learn how we got here as a conference, as a company and as a community.

Speakers
Brice Dunwoodie of Simpler Media / CMSWire

8:30 to 8:45

Atlantic Ballroom E

Leadership, Vision & Culture Intermediate

Keynote

Speakers

8:45 to 9:15

General Session

Speakers

9:15 to 10:00

TBD

10:00 to 10:30

Morning Break

10:00 to 10:30

10:30 to 12:30

Break-Out Sessions

Stay tuned for more information on DX Summit break-out sessions featuring case studies, mini-workshops, new technology and much more.

Speakers

10:30 to 12:30

TBD

12:30 to 14:00

Networking Lunch

12:30 to 14:00

14:00 to 14:45

Break-Out Sessions

Stay tuned for more information on DX Summit break-out sessions featuring case studies, mini-workshops, new technology and much more.

Speakers

14:00 to 14:45

TBD

15:00 to 17:00

Farewell Session

Speakers

15:00 to 17:00

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