Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
Register Today

What You’ll Learn

What will I learn at DX Summit?

With more than 12 years of market expertise and a community of elite practitioners, CMSWire is uniquely positioned to bring together the world’s foremost digital customer experience leaders for 3 days of education, inspiration and networking. Learn about the four featured tracks at DX Summit that reflect trends in MarTech and digital customer experience strategy.

View the full 3 day agenda for more information.

Leadership, Vision & Culture

Today’s and tomorrow’s leaders learn the why and the how of transforming their organizations to be customer-centric, agile and aligned for digital customer experience success.

Speakers and sessions include:

> Gerry McGovern, CEO of Customer Carewords, reveals why you should build a culture of digital transformation around true customer-centricity.

> Diane Magers, Board Chair of CXPA, merges customer experience (CX) and user experience (UX) for more meaningful value across engagement points.

> Mayur Gupta, SVP and Digital Head of Healthgrades, demonstrates how life impacts digital and analog experiences for customers of the healthcare industry in the most personal sense.

Digital Experience (DX) Platforms

The DX platform is the central and often the most sophisticated component of your MarTech landscape. Learn how to roadmap, acquire and mature your critical digital experience platform investments.

Speakers and sessions include:

> Mark Grannan, AD&D Analyst of Forrester Research, delivers best practices in the ongoing complexity of the digital experience platform ecosystem.

> Edgar Uy, Digital Strategy and Delivery Manager of the Project Management Institute, maps a case study of PMI’s timeline for implementation of their DX platform using a hybrid methodology.

> Ardath Albee, CEO & Marketing Strategist of Marketing Interactions, explains why content plans and digital technology or tools need to be aligned before maturing digital transformation.

MarTech Architectures & Strategies

MarTech is the umbrella over digital customer touchpoints. Learn the essential marketing technology strategies, concepts, architectures and patterns for 2017, from both B2C and B2B perspectives.

Speakers and sessions include:

> Cynthia Holcomb, Founder and CEO of Prefeye, demonstrates how preference-based technologies create more relevance for personalized customer strategies.

> Scot Wheeler, VP of Marketing Insights of Leapfrog Online, gives examples of machine learning testing that shape consumer’s intent to convert.

> Scott Brinker, Co-Founder & CTO of ion interactive, dives into the marketing technology framework for selecting stacks that deliver true innovation.

Data, Insights & Action

Digital leaders and practitioners advance their digital experience optimization skills and share case studies around analytics, big data, customer state models, targeting, personalization, persona modeling and overall digital optimization program success.

Speakers and sessions include:

> Josh Aberant, VP of Growth of SparkPost, investigates what makes a data-driven organization reach maximum growth through 1% experiments he launched at Twitter.

> Vab Dwivedi, Digital CX Optimization Director of Dell, discusses case studies in optimization from Dell’s e-commerce sites with key engagement tips for testing projects.

> Phil Kemelor, Sr. Manager of Advanced Analytics of EY, explains tactics for integration strategy, data and culture that leads effective digital transformation.


Each workshop is a three-hour interactive seminar designed to help attendees deep dive into big-picture issues. Dig into DX challenges like building engagement cross-departmentally for a more creative culture, measuring customer experience metrics with top tasks or discovering the best method for selecting and adopting new digital technologies. These workshops are led by featured DX Summit speakers to showcase a more intimate, in-depth and directed learning experience.

Experience Showcase

We have a carefully selected list of vendors that will be presenting their technologies and marketing platforms at the Experience Showcase, located in the Atlantic Ballroom. Here you can learn about revolutionary platforms, technology and strategies to create stronger digital experiences for your business from leading organizations. For more information, visit our Sponsorship page.

Want to Sponsor DX Summit 2016?