Workshop: B2C & B2B Buyer Persona Assessments
Timing: Monday - 14:00 - 17:00
Relevance is an imperative for content marketing performance. How well you know your buyers dictates the engagement and momentum toward purchasing behavior. The foundation to great content marketing strategies is personas, but not all personas are created equally. In this workshop Ardath Albee will select buyer personas submitted by attendees for analysis through an assessment of the elements included in each persona. She will discuss how to apply those elements to create a progressive storyline with content and context, as well as a persona's impact on content development. Only 8 buyer personas will be analyzed, but all attendees will be able to create actionable personas and use them to improve the performance of their content marketing programs.
Speaker : Ardath Albee