Virtual Reality and Augmented Reality Applications for Immersive Customer Experiences
Timing: Wednesday - 14:00 - 15:30
From fully immersive digital experiences coming from Oculus Rift and Google Cardboard, to enhanced visions of the “real world” offered by Microsoft HoloLens and augmented reality, VR and AR technologies will conjure new, immersive landscapes for both customers and marketers. Users can be transported to places they’ve never been: a music studio, a factory, on stage at a concert, inside a jet cockpit in flight, onto a surfboard riding through the tunnel of a wave, or to the top of Mount Everest. B2C and B2B marketers will be able to offer enhanced product demos for greater impact and interactivity. Build intimacy and advocacy between your brand and your customers through the new digital wave of virtual and augmented realities. This session will convey the latest information about these coming technologies and include live demonstrations that showcase the potential uses of each as digital marketing tools.
Speaker : Fabio Matsui