Roundtable: The Market for MarTech: Peak Perspectives, Fundamentals and Investment
Timing: Wednesday - 11:00 - 12:30
Location: Atlantic Ballroom
Investment in marketing technology relies on a number of elements: budget, corporate buy-in, marketing strategy, departmental alignment and planned goals for successful outcomes. This roundtable will investigate the current market and ecosystem for MarTech through multiple perspectives from every end of the buying process.