Redefine the Customer Journey
Timing: Wednesday - 14:00 - 15:30
Location: Pacific 3
Today’s customer is at the center of every business transaction and keeping the customer engaged has never been more vital than it is in our digital world. To leverage the changing customer journey, every company needs to understand the journey as infinite engagement rather than a linear process. This session will present a model of the customer journey for the digital age and show how analytics, data and connected systems can drive the improved customer experience from Engagement to Insight.
Speaker : Alan Porter