Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
Register Today

How Powerful Narratives Drive Great DX

Session Details

How Powerful Narratives Drive Great DX

Timing: Tuesday - 14:00 - 15:30
Location: Pacific 3
A potent company narrative can radically improve your digital experience, while making it far easier to manage. Narratives are not vague constructs created by advertising agencies or charismatic CEOs. You can measure the strength of your corporate narrative, gaining a clear, prioritized list of where and how to invest for big, measurable impact. Deb Lavoy will demonstrate the point by looking at US Presidential candidate’s websites. Then she’ll show you how you can measure, understand and strengthen your own corporate narrative.
Speaker : Deb Lavoy
Want to Sponsor DX Summit 2016?