Globalization Challenges to Deliver Omnichannel Digital Experiences
Timing: Tuesday - 16:00 - 17:30
Location: Pacific 1&2
More than ever before, customers in “the rest of the world” want to be considered and engaged across all channels and ecosystems. Therefore, reaching out to audiences globally and engaging with customers around the world takes more than a global footprint. A number of unexpected and cross-functional challenges are on their way in any area where borders and boundaries must be crossed. This session will cover key enablers and drivers that should be considered from both strategic and tactical perspectives to embed omnichannel experiences in the global value chain.
Speaker : Bruno Herrmann