The Microsoft.com Global Operating Model: A Home Page Case Study
Timing: Wednesday - 14:00 - 15:30
Managing publication tasks for Microsoft's Home Page, one of the world’s largest corporate websites, presents a daunting set of challenges with daily updates upwards of 100 local variations and spanning more than 60 languages. To maintain order, the Microsoft.com Site Operations team implemented a global operating model that governs scheduling, localization, targeting, experimentation, stakeholder reviews and page publication. Integral to the model are platforms and processes by which pages are managed centrally but with flexibility to allow subsidiaries to submit content that supports local campaigns. This session will present the Microsoft Home Page as a case study, outlining the organization of the MSCOM team, the platforms used and the advantages (and disadvantages) of this centrally-managed approach.
Speaker : Jeff Litvak