Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
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Measure Content Value for DX Investment

Session Details

Measure Content Value for DX Investment

Timing: Wednesday - 14:00 - 15:30
Location: Caribbean/Caspian
Understanding content value is not only core to creating great experience, it is core to creating profits from that content. However, measuring that value is thorny business. How do you define a good piece of content or know if it supported the experience you were trying to create? A core roadblock is not understanding how to measure but how to measure consistently. For example, what is the value of a retweet versus a forwarded email or a website visit or a webinar question? This workshop will cover the process of normalizing these measurements. Make sense of KPI's and understand the investment made in building digital experiences. Discover the best practices for and the differences between strategies like content reuse and content promotions.
Speaker : James Goldman
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