Keynote: Real World E-Commerce and Customer Experience Optimization Practices from Dell.com
Timing: Tuesday - 16:00 - 17:30
Location: Atlantic Ballroom
As a leader in site optimization and digital analytics for nearly a decade, Dell has a robust approach to e-commerce optimization. In this session, Vab Dwivedi will discuss how Dell drives a world class user experience for its Consumer, Business and Support visitors through robust testing and targeted personalization. Learn how they leverage both A/B and multivariate testing for a user experience that is constantly being optimized for conversion and revenue. Take away key engagement tips to build your next testing projects.
Speaker : Vab Dwivedi