Keynote: Hacking Marketing – Thriving at the Intersection of Marketing & Software
Timing: Wednesday - 16:00 - 17:45
Location: Atlantic Ballroom
Marketers today are simultaneously blessed and cursed with a tremendously diverse field of marketing technology. How do you select which technologies to adopt? How do you fit them together with a coherent strategy? How do you manage risks, changes, and emerging innovations? Most of all, how do you harness these tools to achieve real business impact? This session will help you answer those questions, explaining several non-technical frameworks for managing marketing technology from the book "Hacking Marketing" and examining best practices for marketing technology stacks culled from dozens of real-world examples.
Speaker : Scott Brinker