Enjoying Life in the Digital Layer
Timing: Tuesday - 16:00 - 17:30
Society continues to evolve through the utilization of digital and mobile technologies to facilitate our analog life. This has been termed as “the digital layer.” This session will discuss how the Enjoy Life Foods team has developed their marketing strategy using the mantra “think digitally, but act analog.” While this has been their approach for a number of years before it became “a thing”, utilizing mobile and the digital layer as an integral role in the consumer path to purchase resulted in three consecutive years of 40% growth and being acquired by a $36 billion global CPG company. Learn how Enjoy Life is using digital layer technology to facilitate consumer shopping, drive traffic into the stores and drive product off of the shelves.
Speaker : Joel Warady