Digital Signage Solutions and the New Wave of Customer Experience
Timing: Tuesday - 14:00 - 15:30
The digital signage market will be worth $23.76 billion dollars by 2020. Traditional signage solutions illustrate basic information -menu boards, flight information, static signs, etc.- that communicate simple, direct messaging. However, modern day institutions, organizations and businesses want to enhance the customer experience by engaging them through interactivity. To facilitate this, the data capture features of content management have dominated the new wave of data collection by providing information across multiple displays to the customer during their online journey. This enables businesses to be fully aware of their interests and non-interests while capturing ROI on a consistent basis, helping to foster relevancy and brand loyalty.
Speaker : Chris Blasie