Opening Keynote: The Culture of Digital Transformation
Timing: Tuesday - 9:00 - 10:30
Location: Atlantic Ballroom
The most important thing digital does is that it empowers customers and employees, while challenging traditional hierarchies and power structures. Thus, we see the emergence of a more customer-centric, team-based, collaborative world. The digital network we call the Internet is a hugely complex place. As complexity increases, so does unpredictability. The answer is flexibility and adaptability, rather than rigid planning and control. We are leaving the age of the carefully designed product and entering the age of services who rapidly evolve and build trust based on constant feedback from their customers. These are the cultural ingredients of digital transformation. It is a journey away from traditional organization-centric hierarchies to a truly customer-centric world.
Speaker : Gerry McGovern