Nov 14-16, 2016
Chicago, IL
Nov 14 -16, 2016
Chicago, IL
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Creating Compelling DX Takes More than Publishing Content

Session Details

Creating Compelling DX Takes More than Publishing Content

Timing: Wednesday - 14:00 - 15:30
Location: Baltic/Bering
With more than 3,500 marketing technologies to choose from, B2B marketers are swiftly adopting shiny new tools to help them produce content and distribute it in a growing array of channels. The problem is that often this is done before a digital strategy is developed and aligned with content plans. The result: disjointed experiences that tarnish your brand and fail to achieve business objectives. This session shows you how to avoid this issue by aligning content plans and digital strategy, including what to do before you consider adding to your marketing tech stack, re-evaluating distribution plans and how to incorporate agile processes to put your digital transformation on the fast track.
Speaker : Ardath Albee
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