Avoiding Web Experience Implementation Failure
Timing: Wednesday - 14:00 - 15:30
Successful management of customers’ web experiences is an exciting process and foundational for changing how you are perceived in the marketplace. It provides the opportunity to present a new image of your business to customers and competitors and lays the groundwork for more efficient and exciting possibilities for realizing your company’s vision going forward. There are, however, so many moving parts that without the benefit of firsthand experience, it’s almost impossible to understand how to use time and resources to complete the process on budget and on time. In this session, Tony White examines critical success factors such as Marketing/IT communication, IA planning, budgets, staffing, training, timelines and service providers.
Speaker : Tony White