Director, Digital CX Optimization
Vab manages the Digital Customer Experience Testing team for Dell.com. The team is responsible for the strategic direction and execution of an extensive testing and optimization roadmap that covers Dell.com’s transactional, commercial and support layers globally. Vab’s team leverages A/B, multivariate, usability and RITE testing as well as significant targeting campaigns to help develop a world class user experience that is relevant to Dell’s customers across all devices. Vab has helped to create a positive culture at Dell that promotes the use of testing and personalization technologies to make the right decision with the customer experience always at the forefront.