Chief Digital Marketing Strategist
Pierre DeBois is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions for profitability improvements in marketing, Web development, and business operations. Zimana has provided services for small and medium businesses from many industries. It has also provided analytic workshops for groups such as Blue1647, a business incubator in the Pilsen neighborhood of Chicago, The Treasurer’s Office of the City of Chicago for the 2014 Small Business Entrepreneur Expo, and at the inaugural CMS Wire DXSummit. Since its establishment in Brooklyn during 2009, Zimana has gained a solid recognition for the information it carries on its social media properties. Zimana’s blog is an AllTop web analytics blog. The Zimana Twitter account @zimanaanalytics was named among the top 100 Twitter accounts for big data by Big Data Republic / PeerIndex #BigData100 in 2013 and by CEOWorld Magazine in 2014. Small Business Trends also named the Zimana Analytics Facebook page among the top small businesses pages to follow. Pierre has also established himself as an analytics and business intelligence writer. He has contributed web analytics articles for The Hub, CMS Wire, All Analytics, IOT Solution Providers and Pitney Bowes Smart Essentials. He has as well as several guest posts for Succeed As Your Own Boss. He is also an associate editor of business book reviews for Small Business Trends. Pierre is the co-author of the book The Entrepreneur Within, Volume 3. Pierre has also been a technical editor for two books by Pearson/Que Publications and an advisor on analytics content for two books, The Facebook Guide to Small Business Marketing by Ramon Ray and God Technology and Us by Marcus Hammonds. He holds a mechanical engineering degree from Prairie View A&M and an MBA from Georgia Tech. His background in business and engineering experience include Ford Motor Co. and Lesco, a minority-owed government logistics contractor.