CEO & Marketing Strategist
As CEO of Marketing Interactions, Inc., Ardath helps B2B companies with complex sales to create and use persona-driven content marketing strategies to turn prospects into buyers and convince existing customers to stay. Results-oriented content marketing programs require a well designed and executed digital marketing strategy. Marketing Interactions works with clients to create radically-relevant strategies along with the underlying processes to execute and optimize results. Albee believes that digital marketing strategy always begins with buyer personas that help marketers, salespeople and the organization clearly understand who their audiences are, what they care about most deeply and who they must gain consensus from to embrace change. With these insights clearly established, it is possible to create overall messaging and positioning platforms that inform content marketing strategy and the development of marketing content that powers integrated digital and social initiatives that drive pipeline momentum that produce more qualified sales opportunities. With strategic, integrated marketing processes in place, making the transition from traditional marketing to customer-obsessed marketing is made simpler and more effective. Albee is the author of "Digital Relevance: Developing Marketing Content" and "Strategies that Drive Results and eMarketing Strategies for the Complex Sale." She has been one of the 50 Most Influential People in Sales and Marketing for the past five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.